Stakeholders at every level, from board to operative, want to know where the company is heading, what success looks like, and how it will get there. Developing a strategy which communicates to all while being developed collaboratively and has their buy-in, needs experience. I have extensive know-how building tools which describe the "what", show how, and can show measurement through the execution phase .
Sometimes the strategy is clear, but when approaching new customers or segments, or new products to existing ones, some help is needed to make the sales connections. With 25+ years sales experience and a strong network I can support your team in their endeavours, or the Sales Manager/Director in their approach, or I can do it directly for you.
Many organisations are configured to deliver with their current business model. A new product, offering or market requires an understanding and mastery of Product Marketing. What is the value-proposition, why might a customer buy, pain-points, competitive environment, qualification processes, general barriers, 3rd party certification, internal coordination, pricing strategy, the list is endless. I have extensive experience launching new products, new business models and managing change.
Composites are always finding new applications through their unique benefits. For new entrants, the trade-offs in design, materials, and manufacturing options are daunting. What is designed isn't scalable. The manufacturing process for the prototype isn't appropriate for rate. The materials chosen aren't widely available. Design For Manufacture wasn't considered. How to automate. I can help navigate these issues with my experience in every discipline from concept to automation. If I can't help, my network of contacts, partners and suppliers can. Send me a problem-statement and lets discuss.